Law firms taking advantage of modern referral management techniques are reaping the rewards of their lawyers’ relationships. LexisNexis’ Gina Connell explains how to maximise results with minimal effort
A recent study by Martindale-Hubbell (Lawyer to Lawyer Referrals, 2010 Research Study) found that for 26% of respondents, referral income provided more than 20% of overall firm income. And yet 27% of the respondents did not track referrals at all. More pertinently, 94% of respondents were confident that the current value of referral work would either remain constant or increase over the next 12-18 months.
