Latham & Watkins has won a lead role for music streaming giant Spotify on its upcoming listing on the New York Stock Exchange (NYSE), according to a registration statement filed Wednesday with the US Securities and Exchange Commission.

Privately-owned Spotify, a startup founded a decade ago in Stockholm and now based in Luxembourg, is pursuing an unconventional direct listing that will make it the first major company to issues stock without hiring investment banks to serve as underwriters. The unique initial public offering (IPO) will see Spotify not issue or sell new shares but allow current shares to be sold by stakeholders directly on the NYSE.