Bell Pottinger chief quits as Herbert Smith Freehills report criticises PR agency over South Africa campaign

HSF report finds PR company breached "relevant ethical principles" in controversial work for prominent Gupta family

Bell Pottinger chief executive James Henderson has resigned ahead of the publication of a critical report by Herbert Smith Freehills (HSF) into the PR giant’s role in a controversial campaign in South Africa.

In the report, published today (4 September), HSF found that Bell Pottinger breached “relevant ethical principles” during its campaign work for the Guptas, an India-born South African business family, in 2016 and that the messaging was “potentially racially divisive and offensive”.

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