Ashurst signs deal with England cricket star Alastair Cook to feature firm's logo on his bat

The firm's emblem will be prominently featured on the former England captain's bat for the next 12 months

Law firm logos often find themselves in the minor leagues of the branding world.

For all the work that goes into choosing the right font, colour and design, they don’t generally get much broader public exposure. Beyond websites and office plaques, law firm logos are normally confined to branded pens, umbrellas and maybe the odd stress ball.

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