Ashurst signs deal with England cricket star Alastair Cook to feature firm's logo on his bat

The firm's emblem will be prominently featured on the former England captain's bat for the next 12 months

Law firm logos often find themselves in the minor leagues of the branding world.

For all the work that goes into choosing the right font, colour and design, they don’t generally get much broader public exposure. Beyond websites and office plaques, law firm logos are normally confined to branded pens, umbrellas and maybe the odd stress ball.

This premium content is reserved for
Legal Week Subscribers.

Subscribe today to get ALL ACCESS and 15% off!

A premium subscription gives you access to all articles and provides:

  • Trusted insight, news and analysis from the UK and across the globe
  • Connections to senior business lawyers within the leading law firms and legal departments
  • Unique access to ALM’s unrivalled, market-leading reporting in the US and Asia and cutting-edge research, including Legal Week’s UK Top 50 and Global 100 rankings
  • The Legal Week Daily News Alert, Editor’s Highlights, and Breaking News digital newsletters and more, plus a choice of over 70 ALM newsletters
  • Optimized access on all of your devices: desktop, tablet and mobile
  • Complete access to the site’s full archive of more than 56,000 articles

Subscribe Now For All Access

For enterprise-wide or corporate enquiries, please contact Paul Reeves on Preeves@alm.com or call on +44 (0) 203 875 0651