DLA Piper up front on Premier League's US TV rights deal

DLA Piper has taken the lead role on a $250m (£164m) deal which has seen NBC secure the rights to broadcast Barclays Premier League coverage in the United States.

All 380 games of the 2013-14 Barclays Premier League season will be shown live on the US broadcasting giant’s TV and digital channels as well as other NBCUniversal channels, amounting to 600 hours of original and weekly studio programming.

The coverage will also include a half-hour goals show on Sundays and a two-hour Saturday highlights show modelled on the BBC’s Match of the Day.

As part of the deal, NBC has brought in BBC football stalwart Gary Lineker (pictured), as well as pundits Graeme Le Saux and Lee Dixon, to front the coverage.

The Premier League turned to long-time adviser DLA Piper for the deal, with technology and media partner Nick West and associate John Cloke leading.

NBC was represented by former Cahill Gordon & Reindel lawyer Wendy Bass, currently vice president of business affairs at NBC Sports.

DLA’s West, who regularly advises the Premier League, has acted for a number of clients in the UK broadcasting market, including BSkyB and the BBC.

The firm has advised the Premier League on a number of key mandates, including several auctions of its football television rights, as well as its high-profile 2007 dispute with Sheffield United FC over irregularities in the transfer to West Ham United of players Carlos Tevez and Javier Mascherano.

Earlier this year, DLA’s media team advised ESPN on the acquisition of its UK and Ireland TV business – including its live sports rights portfolio – by BT.