CC overtakes Links as top law firm in annual ranking of business brands

Clifford Chance (CC) has moved ahead of Linklaters to regain its position as the top-ranked law firm in the annual Superbrands poll of leading UK business brands.

CC dropped to second place behind its magic circle rival last year, but retook the top law firm spot this year, despite dropping 63 places to rank 241 out of a total list of 500 brands.

Meanwhile, Linklaters fell 114 places to 289th, making it the third-ranked law firm brand behind Eversheds, which slid 24 places to rank 282th.

Freshfields Bruckhaus Deringer (320), Slaughter and May (345) and Allen & Overy (386) also fell down the list this year, dropping 45, 63 and 112 places respectively. Herbert Smith, which ranked 494th last year ahead of its merger with Freehills, dropped out of the top 500 altogether.

However, four law firms entered the rankings this year: Norton Rose (364), Pinsent Masons (476), Clyde & Co (484) and CMS Cameron McKenna (493).

Peter Martyr (pictured), chief executive of Norton Rose, said: “This is great news and testimony to our continued expansion and development, both in the UK and internationally. It is particularly pleasing as we expand into the US through our combination with Fulbright & Jaworski on 1 June.”

The Law Society was once again ranked ahead of all law firms in the list, taking 125th place, down from last year’s ranking of 69th.

The annual Superbrands ranking is run by The Centre for Brand Analysis and is decided by 1,900 business professionals. Apple was rated as the most recognised brand this year, with British Airways and Google taking second and third place respectively.

Superbrands 2012: top-ranked law firms

241 Clifford Chance
282 Eversheds
289 Linklaters
320 Freshfields Bruckhaus Deringer
345 Slaughter and May
364 Norton Rose
386 Allen & Overy
476 Pinsent Masons
484 Clyde & Co
493 CMS Cameron McKenna

Superbrands 2013: top 10 brands

1 Apple
2 British Airways
3 Google
4 Visa
5 Virgin Atlantic
6 IBM
7 Shell
8 Microsoft
9 London Stock Exchange Group
10 Mastercard