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Has 2009 affected your student brand?
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Capturing the views of over 3,000 law undergraduates from the UK's top universities (the Russell group) as well as Graduate Diploma in Law students from the College of Law, BPP and Kaplan, this report identifies the reasons why students choose law as a career and how their views of law firms develop during the length of their course. This study looks at the career options considered by students, what attracts them to law and the most powerful influences on their choice of firm. The report reveals which forms of marketing have the most impact and which firms students think are the most prestigious, the best for training contracts and best for a healthy work/life balance.
Now in its fourth year, this report will canvass the views of law students in the leading universities and the largest GDL providers in the UK. Respondents are asked a series of questions to establish their professional ambitions, their exposure to legal marketing, their views on the 2009 redundancy programmes and their resulting perceptions of law firms.
The first half of the report examines why students have decided on a career in law before looking at their sources of information and the importance they attach to each one. In the second half, International, National and City law firms are assessed across five different performance criteria.
Prestige - which firms have the most sticking power in terms of brand recognition?
Best Training Programme - which firms have really communicated the strength of their programmes to the students and the careers offices?
Work/life balance - which firms will allow graduates to have a life outside the office and which are regarded as sweatshops?
Best Career Options - which firms are the best for starting out with, in terms of your CV?
Best Gender Opportunities - which firms actively promote the role of women internally and in the profession?
Click here for a full summary PDF of the report.
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CONTACT DETAILS
Please contact us for more details.
Des Cahill, Director of Research, T 020 7316 9066 E des.cahill@incisivemedia.com
Paul Birk, Research Sales Manager, T 020 7316 9864 E paul.birk@incisivemedia.com
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