Author: Legal Week
15 Feb 2010 | 16:32
Capturing the views of over 3,000 law undergraduates from the UK's top universities (Russell Group) as well as Graduate Diploma in Law (GDL) students from the College of Law, BPP Law School and Kaplan Law School, this report identifies the reasons why students choose law as a career and how their views of law firms develop throughout their studies. This report looks at the career options considered by students, what attracts them to law and the most powerful influences on their choice of firm. The report reveals which forms of marketing have the most impact and which firms students believe are the most prestigious, the best for training contracts and best for a healthy work/life balance.
Now in its fifth year, this report canvasses the views of law students at the leading universities and largest GDL providers in the UK. Respondents are asked a series of questions to establish their professional ambitions, their views of the courses and faculties, their exposure to legal marketing and their resulting perceptions of law firms.
The first half of the report examines why students have chosen a career in law. It then looks at their sources of information and the importance they attach to each one. In the second half, international, national and City law firms are assessed across five different performance criteria:
- which firms have the most sticking power in terms of brand recognition?
Best training programme
- which firms have communicated the strength of their programmes to the students and the law schools' careers offices?
- which firms will allow graduates to have a life outside the office and which are regarded as ‘sweatshops'?
Best career options
- which firms are the best for starting out with, in terms of students' CVs?
Best for equal opportunities
- which firms actively promote the role of women internally and in the profession?
Additional services for 2011
For more details, contact Paul Birk on 0207 316 9864 or email email@example.com.
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