Eversheds rated as top law firm brand in 2010 Superbrands rankings

So that's ok then - a top drawer brand but an awful place to work. It's always reassuring when the brand is more important than the employees. If they invested as much time & money in us then perhaps more of us will stay when the market picks up. Remember it's a great place to work because it is a place to work...

Anonymous -24 Feb 2010 | 13:19

I work at Eversheds and I don't think it's such a bad place - nice to see the firm get some recognition for all the hard work...

Anon -24 Feb 2010 | 14:20

Laughable. Who did they actually survey? The idea that Eversheds is the most powerful legal brand is obviously daft. They aren't even the most powerful legal brand in Leeds, let alone the UK and let's not even think about Europe or worldwide.

Cynic -24 Feb 2010 | 14:32

Let them have their five minutes! Jesus!

Anonymous -24 Feb 2010 | 15:07

That cheered me up

I suppose a year of torrid PR would push you up these rankings. Questioner: "Have you ever heard of Eversheds?"; Respondent: "Oh yeah, aren't they that provincial firm which has had 4 rounds of redundancies, and of course also scrapped the partner puddings?".

Anon -24 Feb 2010 | 16:38

This is a survey of consumer brands. Last time I checked, major law firms weren't servicing consumers, rather large corporates, public sector bodies and governments. It's irrelevant!

Kevin Wheeler, Wheeler Associates -24 Feb 2010 | 16:51

Partner puddings?

Anonymous -24 Feb 2010 | 16:51

Sorry, but LOL WID ME

When a survey ranks Eversheds above the magic circle, does that say a lot about the winner or a lot about the survey?

HGR -24 Feb 2010 | 16:53

What makes a strong brand?

You can have a strong brand in the sense of being a recognised name without necessarily having that recognition for the right reasons. Anyone heard of Enron? Toyota? As a competitor, much as I would like to believe it is just name recognition however, there is plenty of market researach available to show that Eversheds is not only a well-known but also a relatively well-liked law firm - among those who buy legal services, like GCs, and not just in the UK but internationally too, especially in the USA.

Anon -24 Feb 2010 | 17:10

You pays your money...

Firms pay to take part in this 'survey'. It's by no means independent.

Anon -25 Feb 2010 | 08:45

Perhaps you should all read the smallprint .....

Clearly none of you have even visited the Superbrands website. This is not a paid for survey and organisations can't even nominate themselves - brands are chosen independently by a panel of experts and over 1,700 business executives. But clearly, commentators on this site think they know better than them? Also, for the person who said it's a consumer brands survey, look again - it's a business brands survey. I'm all from freedom of speech but only for those who can get their facts straight!

Anon -25 Feb 2010 | 10:28

meaningless puff

The overgrown management team should spend less time chasing the media and more time sorting out the grass roots. I assume that now Eversheds boasts it is up there with the magic circle, it will pay all fee-earners appropriately?

anon -25 Feb 2010 | 13:21

Anyone who knows anything about the legal sector knows that Slaughter and May is the UK’s strongest law firm brand. The firm recruits the brightest graduates, who become the country’s best lawyers, who work for the biggest clients on their most important and challenging matters, and as a consequence they earn more money than lawyers from other firms. The compilers of this survey have confused awareness with reputation. Just because everybody has heard of your firm it doesn’t mean that you are the best!

Kevin Wheeler, Wheeler Associates -26 Feb 2010 | 08:52

I must echo what Kevin Wheeler has said. Being 'recognisable' is part of but not the determining factor in being a 'Superbrand'. The key is to recognise what your brand means to your market, your staff and above all your clients and future clients. Brand recognition is not just about 'positive' recognition. Everyone recognised Woolworths as a brand, a brand that failed. So while awareness matters its only a small piece of the branding pie.

Gary Wheat, Brand Communications -26 Feb 2010 | 11:13

Its a good job that Greggs pie shop wasn't in the survey - they would have thrashed Eversheds.

Tom -20 Mar 2010 | 12:41

law firm branding

Eversheds has a very famous brand alright. It is a brand well known for treating its employees poorly. As for The Law Society, the most significant impact they have had is to advise people via adverts in poor inner city areas to seek proper legal advice despite the fact no one can afford it. Both top brands for sure, I bet likes of A&O really want to up their game now.

nancy -11 Jun 2010 | 10:51