Law Firms

Nabarro

A&O has best law firm website, finds poll

Author: Sofia Lind

Published: 29/04/2008 11:55

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Allen & Overy (A&O) is the law firm with the website most likely to win business, according to the findings of a new survey.

The magic circle giant finished with the highest overall score in the Intendance Fast 50 annual survey ahead of Nabarro, Freeth Cartwright and Herbert Smith.

The study rates the websites of the 50 fastest-growing UK law firms on criteria including content, usability, design and marketing potential.

Nabarro topped the marketing category for its strong branding, while Mishcon de Reya was deemed to have the most user-friendly website, allowing users to access many different types of information from a single page. Freeth Cartwright offered the most depth of content, while A&O’s site was judged to have the best design as well as claiming top spot overall.

The websites of Shoosmiths, Macfarlanes, Howard Kennedy, TLT and Fladgate Fielder placed lowest in the rankings, while Slaughter and May placed ninth-last.

Withers was the biggest climber, moving from last year’s bottom five to the 13th in the latest poll, while national giant Addleshaw Goddard received a special mention for best graduate and corporate social responsibility micro-sites. Addleshaws topped last year’s overall poll but was not included in this year’s main survey.

Intendance is a London and Paris-based web consultancy specialising in the professional services sector.

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