The law firm has been named as the football league’s preferred adviser on its anti-counterfeiting programme (ACP).
Intellectual property (IP) senior associate Peter O’Byrne will lead the relationship alongside Bakers’ global IP head Paul Rawlinson.
The mandate will be seen as a significant win for the firm which landed the instruction through its previous work advising the Premier League’s Cheshire-based IP crimes unit, which manages the ACP.
The firm expects the team set up to deal with the Premier League will be expanded to include lawyers in Bakers’ international offices — particularly across
Rawlinson said: “We are excited to be assisting the Premier League and its ACP to ensure it is equipped to fight counterfeiting worldwide. The global set-up of our IP team puts us in the perfect position to provide the right advice where help is needed to halt the fakes trade.”
Baker’s UK IP team advises clients including Unilever, McLaren and L’Oreal.