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The Am Law 100: The giving tree

Author: David Bario

Published: 12/06/2008 02:21

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Over the last 10 years, dozens of Am Law firms have scrambled to find merger partners. New practice areas, geographic advantages, economies of scale-the rationales for these couplings are endless. But does all the happy talk really translate into bigger clients, busier associates and fatter pay packets?

To find out, we assessed the fortunes of eight firms from this year’s Am Law 100 that engaged in name-changing mergers with similarly sized partners in the past decade. We scrutinised their performances based on post-merger growth in revenue per lawyer (RPL), profits per partner and average compensation for all partners. Combinations with non-US firms were not included, nor were mergers with fewer than three years of post-merger results to analyse. As a benchmark, we looked at the average growth of The Am Law 100 by RPL, profits per partner and compensation-all partners. For firms where data was available, we also compared the growth of the merged firms with that of their predecessors.

A few firms stood out: only Sidley Austin and DLA Piper’s US offices grew their per-partner profits at faster rates post-merger than The Am Law 100 and beat the average profits per equity partner (PEP). Similarly, only Bingham McCutchen, DLA Piper, Sidley, and Wilmer Cutler Pickering Hale and Dorr outgrew and outearned The Am Law 100 in terms of RPL. Since consummating their respective mergers in 1999 and 2001, Nixon Peabody and Pillsbury Winthrop Shaw Pittman have seen profits per partner lag far behind those of The Am Law 100, both in growth rates and in dollar amounts.

Moreover, behind the managing partner mantra of “two plus two equals five”, our focus on post-merger growth reveals that some component firms were actually growing faster before they merged. From 1997 to 2001, both Bingham Dana and McCutchen Doyle Brown & Enersen boasted average annual growth rates in PEP greater than that of The Am Law 100; since the merger in 2002, the new firm has had slower growth.

Should mergers that fared poorly according to these criteria be dismissed as failures? Probably not, say the consultants who bring the firms together and ease their integration. “There may be extenuating circumstances that are very important for the firms,” says Bradford Hildebrandt of Hildebrandt Inter-national, who helped plan and consummate several of the mergers we analysed. “You have to ask where the component firms would be if they had not merged; some would be nowhere near where they are now.”

Paula Alvary of Boston-based Hoffman Alvary & Company, who helped bring together Wilmer and Hale, says focusing narrowly on revenue and profit growth “may mask a firm that is preparing itself for the long term and reward firms for milking short-term outcomes”. Brobeck Phleger & Harrison, she notes, outgrew The Am Law 100 in gross revenue for five years straight before outright collapsing in 2003.

But how many partners will sit tight for a quarter-century, or even a decade, waiting for their firm’s merger to bear fruit? “Your expectations should be very conservative for the first one or two years after a merger,” says Hildebrandt. “Between three and five years, we certainly like to start seeing some results.”

Managing partners we contacted emphasised that their mergers helped them expand relationships with big clients and land new ones. Several regional players gained a national profile with international reach. Many of the subsequent mergers and acquisitions the firms undertook would have been impossible without an initial merger to set the stage. Few could have easily absorbed the expense of creating big offices in places like New York and Washington DC.

Here we look more closely at five of the mergers featured in The American Lawyer, including those practices with a significant track record in London. Those not included are Nixon Peabody, Thelen Read Brown Raysman & Steiner and Katten Muchin Rosenman.

DLA Piper US

(Piper & Marbury and Rudnick & Wolfe, October 1999)

In 1999, the leaders of Baltimore’s Piper & Marbury and Chicago’s Rudnick & Wolfe gazed into their respective tea leaves and shuddered. At least one Chicago client informed Piper point-blank that it would look elsewhere if the firm couldn’t improve its reach. “We came to the conclusion that firms like ours were going to have a very tough time if we didn’t change in a material way,” says firm chief executive officer Francis Burch Jr, formerly Piper’s chair.

And change the firm certainly has. Piper Rudnick picked up Washington DC-based Verner, Lipfert, Bernhard, McPherson and Hand in 2002 and then merged with San Diego’s Gray Cary Ware & Freidenrich and London’s DLA in 2005. From the union of two very regional firms in 1999, DLA Piper’s US operation grew to be the eleventh-largest firm in the country by gross revenue, with 1,367 lawyers taking in more than $1.1bn (£565m) in 2007. The new firm’s profile helped drive dramatically increased business with clients like Jones Lang LaSalle (then LaSalle Partners), Marriott and United Parcel Service. While subsequent mergers fed that growth, it was the Piper Rudnick merger that set the stage. “Piper Rudnick was the launching point,” says Burch.

The firm has yet to come back down to earth. It has quadruple the number of lawyers of either of its original predecessors. PEP kept up double-digit growth for five of the last eight years and is up nearly 150% since 1999. DLA Piper significantly outpaced The Am Law 100 in average year-on-year growth in RPL, PEP and average partner compensation post-merger. And, as the chart shows, the firm grew fast enough in eight years to finally beat the Am Law 100 average in RPL in 2007 (it has yet to catch up in profits).

But, for many partners, there’s a downside to DLA Piper’s serial mergers. While Burch insists that the firm has lost few important partners over the years, he acknowledges that the pace of change is not for everyone. Despite net growth, since late 2005 more than 50 partners have decamped.

“We are very explicit about the social contract; if you have the will and the ability, we will support your efforts to evolve,” Burch says. “We have had very good success in improving the gene pool every year.”

Pillsbury Winthrop Shaw Pittman

(Pillsbury Madison & Sutro and Winthrop Stimson Putnam & Roberts, January 2001)

Mary Cranston took the reins at San Francisco’s Pillsbury Madison & Sutro in 1998 with mighty aspirations: a revitalised firm, a New York breakout and an increased mass of lawyers to drive momentum. The 2001 merger with New York’s Winthrop, Stimson seemed like just the ticket — a cross-continental union of two former icons that promised to revive their fortunes and create a top 20 firm.

After eight years and another big merger in 2005 with Washington DC’s Shaw Pittman, Cranston is no longer chair, but Pillsbury is arguably still chasing the same vision. The firm now ranks forty-sixth in gross revenue among The Am Law 100, down from twenty-sixth in 2001. Headcount has swung wildly as lawyers came and left and partners decamped or were de--equitised. Not only is the firm still shy of 800 lawyers, it has actually shrunk since the merger, from 733 in 2001 to 727 in 2007.

By many accounts, the firm’s New York office never made the splash — or the kinds of profits — Cranston envisioned. The firm as a whole saw one year of negative growth in PEP and RPL slipped in two separate years. By both measures, Pillsbury Winthrop failed to keep pace with the average yearly growth of The Am Law 100.

James Rishwain Jr, chair of the firm since 2006, says that the growing pains were worth it, noting that the last two years were the firm’s strongest since Pillsbury and Winthrop first came together. Pillsbury has been reaping rewards from a growing energy practice based in Houston, where Rishwain expects continued gains in 2008. He has high hopes that the London office will keep growing and buttress the firm’s transactional practice in New York — and perhaps lead to an entry into the Middle East. “These were three regional firms in the 1990s, and we are now a powerhouse,” says Rishwain.

But a glance at average partner compensation in the chart shows that banner growth in 2006 and 2007 barely corrected for a poor showing in 2005. And, despite a 16% increase in RPL between 2005 and 2006, Pillsbury has lagged behind The Am Law 100 in RPL every year since 2004. Still, Rishwain refuses to blame the turbulence on the 1998 merger. “We have no legacy issues whatsoever,” he says. “I cannot imagine a Pillsbury without a Winthrop.”

Sidley Austin

(Sidley & Austin and Brown & Wood, May 2001)

It may lack for romance, but the 2001 merger that created Sidley Austin Brown & Wood represents a now-familiar tale of law firm courtship: a Midwesterner hoping to break into New York meets an East Coast finance whiz looking for a bigger piece of the action outside Manhattan. What distinguishes Sidley is that the gamble seems to have paid off and the marriage remains strong.

By the account of Charles Douglas, chairman of Sidley’s management committee, Chicago-based Sidley & Austin’s litigation, bankruptcy and general corporate practices meshed almost seamlessly with Brown & Wood’s strong capital markets and banking practices in New York. “The day we merged, we had virtually no conflicts,” Douglas remembers. “We lost nothing and we had a much stronger practice all the way down the list.”

Looking back at the growth of Sidley & Austin and Brown & Wood between 1997 and 2001, it is clear that the merger led to a reversal of fortunes of a very welcome kind. Both firms were barely keeping pace with The Am Law 100 in terms of annual growth in RPL and profits.

By both measures, the new firm has had better annual growth on average than its predecessors. Just after merging in 2001, Sidley was also still lagging behind The Am Law 100 average in RPL and profits, but the firm has marginally outperformed the averages every year since.

Sidley’s New York office is now among the city’s largest. The merger and subsequent additions have developed a stable of litigators and an even stronger capital markets group to back up the securitisation practice inherited from Brown & Wood.

Douglas notes that the two firms had nearly identical RPLs and profits when they merged, reducing friction. “You really did not have any upheaval,” he says.

The firm also had great timing. Brown & Wood’s languishing securitisation practice pre-merger took off spectacularly in the boom that began soon after the firms joined, driving up revenues. However, some of the impressive increase in profits arguably came at a price: the culling of older, less-profitable partners, and the attention-grabbing lawsuit that followed.

Bingham McCutchen

(Bingham Dana and McCutchen Doyle Brown & Enersen, July 2002)

When Bingham Dana and McCutchen Doyle Brown & Enersen entered into merger talks in the fall of 2001, Boston-based Bingham was eager to expand its litigation department — then less than 20% of the firm — and to establish a foothold on the West Coast. McCutchen, based in San Francisco, had a strong litigation practice centred on antitrust, high tech and intellectual property (IP) and was looking for an East Coast partner after negotiations with Piper Marbury Rudnick & Wolfe fell through.

Like DLA Piper, Bingham has established itself as something of a serial merger artist since its first big combination, acquiring Riordan & McKinzie in 2003 and Swidler Berlin in 2006. While that makes a targeted assessment of the merger with McCutchen difficult, it underscores how vital an initial merger can be for sparking a major growth spurt. “The merger put us in the market for a whole different kind of large litigation case,” says Bingham chairman Jay Zimmerman, who notes that the California presence allowed Bingham to offer pre-existing clients like Merrill Lynch & Co an expanded reach.

The firm now ranks thirty-second in RPL, far ahead of where McCutchen, in particular, had been before the merger.

Profits are another story, however. The combined firm now has PEP roughly equal to The Am Law 100 average.

But whereas both predecessor firms watched growth in PEP outpace that of The Am Law 100 in the four years prior to the merger, Bingham McCutchen has since lagged behind.

While Bingham’s PEP growth has tapered off since 2005, the average Am Law 100 firm kept up explosive growth. A big boost in profits, at least, might have consoled former McCutchen partners who have lamented the shift away from their old firm’s laid-back culture.

Zimmerman points to the countercyclical nature of Bingham’s litigation and restructuring practices and says the numbers might appear very different looking back from, say, 2009. “Unlike for many firms, the second half of 2007 was better than the first,” he says. “And the first couple of months of 2008 have been the best we have ever had.”

Wilmer Cutler Pickering Hale and Dorr

(Wilmer Cutler & Pickering and Hale and Dorr, June 2004)

The merger between Washington DC-based litigation and regulatory giant Wilmer and Boston’s litigation and IP leader Hale and Dorr produced a firm with a stellar reputation for both securities enforcement and high-tech IP litigation, with a major appellate practice to boot. What it has not produced, at least so far, is the kind of growth in profitability experienced by many of the firms we surveyed.

“Every merger has its own period of adolescence,” says WilmerHale co-managing partner William Lee. And WilmerHale’s adolescence has been characteristically awkward, particularly when judged by unforgiving measures like PEP against an Am Law 100 cohort that mostly saw astronomical growth over the last four years. Expenses grew faster than revenues for the first two years after the merger, says Lee. The firm’s average yearly growth in PEP and compensation for all partners has been far below The Am Law 100 average since 2004.

While WilmerHale ranks seventeenth this year in gross revenue, the firm barely broke the million-dollar mark in PEP, ranking it fifty-sixth among top 100 firms.

To be fair, WilmerHale’s is the youngest of the mergers we considered. The firm has consistently boasted a higher RPL than The Am Law 100 average (the firm now ranks twenty-second in RPL). Lee says WilmerHale has promoted about 70 new partners since the merger, far more than have moved on or retired. Clearly, the firm’s partnership structure also feeds into its relatively poor showing. Alone among the firms we considered, WilmerHale is the only all-equity partnership.

Lee is also quick to point out that the firm devotes about 6% of its time to pro bono work every year, further affecting the bottom line. “We know what all of that means when you translate it into numbers and we watch the numbers like anyone running a billion-dollar business does,” says Lee. “But some of the mergers are done for no reason other than for additional revenue, and I think that might be a good short-term decision that may not be best in the long term.”

“Maybe we are deluding ourselves,” Lee says, “but we feel pretty good about where we are.”

 

AmLaw100June2008

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