The name change, which goes live on 1 September, sees the firm ditch the name of legacy mid-tier City firm Rowe & Maw, which it merged with in 2002.
The move follows a period of change at the firm which recently undertook a partnership restructuring in a bid to boost profits.
Around 45 partners have been axed from its equity — equivalent to around 10% of its equity partnership.
The firm’s 104-partner
Other firms to have opted for name changes this year include Lawrence Graham, which is now known as LG, and Nabarro Nathanson, which rebranded as Nabarro.
Commenting on the rebrand, firm chairman James Holzhauer said: “We believe the change will make our name easier to use and more memorable to our clients.”